LEARNING OBJECTIVE:
Gain key insights on the legal and tax implications of exporting.
DATE:
Wednesday, October 13, 2021
TIME:
AGENDA:
9:00AM: Discussion & Day 2 Recap
9:10AM: Presentation - Buying Motivators
9:25AM: Presentation - Selling Services vs. Products
9:40AM: Q&A
9:45AM: Presentation - Selling into Global Market Place
9:55AM: Presentation - The Art of Negotiation
10:15AM: Q&A
10:20AM: Break
10:30AM: Sales Roleplay
11:50AM: Break
12:00PM: Presentation - Marketing Localization & Brand Awareness
12:15PM: Presentation - Digital Marketing
12:30PM: Q&A
12:40PM: Survey
12:45PM: Presentation - Export Plan Focus: Sales & Marketing
1:00PM: End of Day 3
ASSIGNMENT: Export Plan Submission - Part 2 - The Sales and Marketing Module
We ask for you to take the information you have learned so far to complete the next section of your export plan and submit it before next week's session.
This week we are building the sales and marketing strategy of your export plan. Transform your plan into a vibrant, branded and complete document that will open new opportunities, new financing and open doors to new international markets.
How to submit your plan for next week
Step 1: Open the below file and save it somewhere that you and your colleagues can work on it.
Click here to open the Sales and Marketing module.
Step 2: When you are ready to submit your assignment, email it to TAP@halifaxchamber.com with the subject line: "company name" - Sales & Marketing Module
