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LEARNING OBJECTIVE:

Gain key insights on the legal and tax implications of exporting.

DATE:

Wednesday, October 13, 2021

TIME:

9:00AM - 1:00PM

AGENDA:

9:00AM: Discussion & Day 2 Recap

9:10AM: Presentation - Buying Motivators 

9:25AM: Presentation - Selling Services vs. Products

9:40AM: Q&A

9:45AM: Presentation - Selling into Global Market Place

9:55AM: Presentation - The Art of Negotiation

10:15AM: Q&A

10:20AM: Break

10:30AM: Sales Roleplay

11:50AM: Break

12:00PM: Presentation - Marketing Localization & Brand Awareness

12:15PM: Presentation - Digital Marketing

12:30PM: Q&A

12:40PM: Survey

12:45PM: Presentation - Export Plan Focus: Sales & Marketing

1:00PM: End of Day 3

DETAILED AGENDA DAY 3

PRESENTATION DECK DAY 3

ASSIGNMENT: Export Plan Submission - Part 2 - The Sales and Marketing Module 

We ask for you to take the information you have learned so far to complete the next section of your export plan and submit it before next week's session.

 

This week we are building the sales and marketing strategy of your export plan. Transform your plan into a vibrant, branded and complete document that will open new opportunities, new financing and open doors to new international markets.

How to submit your plan for next week

Step 1: Open the below file and save it somewhere that you and your colleagues can work on it. 

Click here to open the Sales and Marketing module.

Step 2: When you are ready to submit your assignment, email it to TAP@halifaxchamber.com with the subject line: "company name" - Sales & Marketing Module